Beachhead's founding partner, will describe an alternative architecture to mainstream marketing clouds - and share lessons he's learned from applying microservices design to building a complete marketing technology stack , minus the unicorns. Jason Heller , Global Head of Digital Marketing Operations and Technology at McKinsey & Company, will show you how to achieve personalization at scale with cross-platform integration, a bespoke customer data platform,
and cutting-edge data science to power decision-making. Beyond technology, it will also describe reinvented processes, new roles and functions, and agile marketing methods that are all part of the formula for success. To wrap up day one, I'll be leading two fax number list industry panels, the first featuring executives from four of the major marketing clouds – Adobe, Marketo, Oracle and Salesforce. Topics to be discussed will include: an
Google's 'Possum' algorithm update Everything you need to know about Google's 'Possum' algorithm update Wondering what's been going on with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling “Possum.” Read more MarTech Europe preview: Here's what to expect in 6 weeks